Google Secrets glossary for SEO, search engine optimization, ranking & web traffic

Google Secrets SEO Glossary - C

The following terms are used in Google Secrets and cover the spectrum of search engine optimization (SEO) - from keywords to meta tags to PageRank to link popularity to web traffic.

Cascading Style Sheet (CSS). Code that defines the visual appearance, style (size, color, font), or positioning of text on a Web page. This code can be located either on the page it is used on or can be stored in a separate (.css) file.

Conversion rate. The percentage of visitors to a website that end up performing a specific action that leads to a sale. Such actions can include the purchase of a product, the submission of a form, or an email requesting more information.

Crawl. The operation of reading or analyzing pages of a website by an automated program called a spider or robot. Spiders crawl your site by following links on each page of your site. After crawling, the spider will return the results back to the search engine for later inclusion into it's database for indexing. See also Index.

CSS. See Cascading Style Sheet.