Google Secrets glossary for SEO, search engine optimization, ranking & web traffic

Google Secrets SEO Glossary - E

The following terms are used in Google Secrets and cover the spectrum of search engine optimization (SEO) - from keywords to meta tags to PageRank to link popularity to web traffic.

Editorial listing. Any search engine listing that is on the "free" or unpaid section of a search results page. These listings are obtained using SEO techniques without the use of paid advertising. Also called organic, algorithmic or natural listing.

Everflux. Term used for the constantly changing search results that occur throughout the month between Google's monthly update. Everflux is caused by the Google search engine spider FreshBot that crawls sites.

External links. Links located on websites other than your own.