Google Secrets glossary for SEO, search engine optimization, ranking & web traffic

Google Secrets SEO Glossary - I

The following terms are used in Google Secrets and cover the spectrum of search engine optimization (SEO) - from keywords to meta tags to PageRank to link popularity to web traffic.

Inbound, incoming links. Links that reside on another website that point to your website. Also known as backlinks or backward links. The opposite of inbound links are outbound links.

Index. Term used to denote the database that stores information about every web page for every website that a search engine has crawled (visited). If your website is included in the Google database (index), it is said to be indexed.

Index page. Another name for a home page. Many home pages are named index.html so that Web servers will display this page by default.

Inline links. Links that are part of a sentence in a paragraph on a page, rather than simply listed in a menu bar or a links page without any surrounded text.

Internal links. Links that are located on pages within the same website. As opposed to external links, which are links that are located on a different website.