Google Secrets glossary for SEO, search engine optimization, ranking & web traffic

Google Secrets SEO Glossary - K

The following terms are used in Google Secrets and cover the spectrum of search engine optimization (SEO) - from keywords to meta tags to PageRank to link popularity to web traffic.

KD. See Keyword density.

KDA. Keyword Density Analyzer. A software program that determines the keyword density, either together or separately, of various parts of a web page - body, head, title, etc. Also see Keyword density.

Keyword phrase. General term used to define a specific word phrase that best describes the main topic of a web page. Synonymous with a search phrase that a visitor enters into a search engine to find specific information.

Keyword. General term used to define the main topic of a page. Synonymous with search term. A group of keywords used together in a phrase is called a keyword phrase. Google looks for keywords on a page that match searched-for terms.

Keyword density. The number of times a keyword is used on a web page divided by the total number of words on the page. Expressed as a percentage.

Keyword prominence. How close to the beginning or top of a web page that a keyword is found.

Keyword proximity. How close together the individual words that make up a keyword phrase are to one another, and in what order.

Keyword weight. Also known as keyword density.