Google Secrets glossary for SEO, search engine optimization, ranking & web traffic

Google Secrets SEO Glossary - L

The following terms are used in Google Secrets and cover the spectrum of search engine optimization (SEO) - from keywords to meta tags to PageRank to link popularity to web traffic.

Landing page. Generally speaking, the web page that a person reaches when clicking on a search engine listing or ad. This is commonly the home page of the site but it can be any. For paid advertising, it is common to have multiple ads, each one linking to a specific web page on the site that is targeted specifically for that ad.

Link quality. A general term referring to link reputation and link strength. Links with high quality are those where the PageRank of the linking page is high, and where your keywords are used in the link text and in the page title that the link is.

Link popularity. A general term referring to the number of incoming links to your site.

Link reputation. A general term referring to how closely link text matches the title of the page the link is on and, more importantly, the text on the page that the link points to.

Link text. The clickable portion of text displayed (usually as blue, underlined text) for a link. Also known as anchor text.

Link strength. Dependent on the PageRank of the linking page as well as the number of other links on the page. Also referred to as link voting power.