Google Secrets glossary for SEO, search engine optimization, ranking & web traffic

Google Secrets SEO Glossary - O

The following terms are used in Google Secrets and cover the spectrum of search engine optimization (SEO) - from keywords to meta tags to PageRank to link popularity to web traffic.

Off-page factors. Those aspects or elements of a website that are not located on your website (such as incoming links). Off-page factors are largely out of your control.

On-page factors. Those aspects or elements of a website that are located on your website (such as keywords). You are largely in control of on-page factors.

OPD. See Open Directory Project. Also known as DMOZ.

Orphan pages. Pages with a link to them but without a link on them to any other page.

Outbound, Outgoing links. Links on your website that point to other websites. Opposite of inbound or incoming links.