Google Secrets glossary for SEO, search engine optimization, ranking & web traffic

Google Secrets SEO Glossary - P

The following terms are used in Google Secrets and cover the spectrum of search engine optimization (SEO) - from keywords to meta tags to PageRank to link popularity to web traffic.

Page. Synonymous with web page. The actual HTML file and associated graphics that are displayed in a browser.

PageRank^TM. Google's patented system for measuring page importance. PageRank analyzes the quantity and quality of links that point to a web page. The more high-quality links that point to your web page from other sites, the higher your PageRank is.

Page importance. Synonymous with PageRank.

Page relevance. How closely keywords on your page match a search request.

Page reputation. what other sites "say" about your site. Google looks to see if your keywords are used in the link text, page title, and in the link text of other links on the page that links to your site.

Page topic. What your page is about. Google looks at keywords on your page to determine the page topic.

Pay-Per-Click (PPC). A paid advertising mechanism whereby you bid to have your site listed in a specific position on a search engine. You bid, along with your competitors, for the cost per click of a specific keyword. Every time a visitor clicks on your listing (ad), you pay the PPC company the bid price. Google AdWords is the name of the PPC program that Google offers.

Popularity. A general term referring to how "important" your web site is in terms of how many external links point to it.

PPC. See Pay-Per-Click.

PR. See PageRank.