Google Secrets glossary for SEO, search engine optimization, ranking & web traffic

Google Secrets SEO Glossary - R

The following terms are used in Google Secrets and cover the spectrum of search engine optimization (SEO) - from keywords to meta tags to PageRank to link popularity to web traffic.

Rank, ranking. a website's actual placement or position on a search engine results page for a certain search term or phrase. It is meaningless to speak of website rank without specifying what search words or phrase you are ranked for. Sometimes confused with PageRank - the two are totally separate concepts.

Robot. The software program which a search engine runs to read and analyze your site. See also spider. Google's robots are called Googlebot and Freshbot.