Google Secrets glossary for SEO, search engine optimization, ranking & web traffic

Google Secrets SEO Glossary - T

The following terms are used in Google Secrets and cover the spectrum of search engine optimization (SEO) - from keywords to meta tags to PageRank to link popularity to web traffic.

Theme. General term related to the overall subject area, topic, or category of a web site.

Tracking URL. Typically used in paid ads, such as Google AdWords, where unique code is added to the end of a link in order to track visitors who click on that ad. Tracking URLs allow you to measure the popularity of an ad. An example of a tracking URL is as follows:

http://www.google-secrets.com?source=google&keyword=metatag&ad=1