Google Secrets: Resources for SEO, search engine optimization, ranking & linking for websites

Google SEO Optimization Resources and Tools

These represent the best resources for search engine optimization (SEO) and search engine marketing (SEM) for higher rankings and more web traffic with Google. I use a number of these tools to help me achieve top rankings for my clients.

Keyword Research & Analysis Tools

KeywordDiscovery - Indispensable online software tool for researching keywords. This tool from Trellian contains 12 months of data from 180 different search engines and has a Seasonal Trend graph for each keyword.

WordTracker - Another outstanding keyword research tool. A great complement to Keyword Discovery. I use both, they each have their unique strengths.

Link Analysis & Management Tools

SEO Elite - Outstanding link analysis and link-building software that does the job of OptiLink and Arelis combined, truly top-notch.

Arelis - Great software for finding and managing reciprocal link partners. Complement to SEO Elite - I still use this as it has unique features.

Website Ranking Tools

WebPosition - Full-featured software for checking website ranking. The gold standard and used by SEO professionals to produce ranking reports.

Digital Point - A good free ranking tool, but not as full-featured as WebPosition Gold. Requires you to obtain a Google Web API Service key first.

Best SEO Books

The Unfair Advantage - Great e-book that discusses all things SEO. You also get a monthly newsletter "Search Engine News" for 12 months which contains a link for the updated e-book.

SEO Book - Superb e-book on SEO from Aaron Wall that is actually updated daily. Also runs a very popular blog.

Small Business Guide to Search Engine Marketing - Comprehensive SEO and marketing e-book for the small business owner.

Other Internet Marketing Books

The AdWords Edge - Don't pin your business model just on Google SEO rankings. Discusses how to setup a cheap, targeted Google AdWords campaign to drive traffic.

Desperate Websites - Great book that discusses how to convert visitors to your site into customers. Discusses website usability, copywriting techniques, ROI calculation and more.