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Look at the Table of Contents
Google SEO Optimization: Step-by-Step
Google Secrets is about Google optimization for top rankings, end-to-end and step-by-step. Other SEO books leave out important how-to details and how to measure success.
PART I – Getting Started
Chapter 1 - The Importance of Google
Chapter 2 - How Google Works
So What Is a Ranking?
When Google Comes Visiting
How Google Ranks Websites
Chapter 3 - Determining Your Best Keywords
So What Exactly Are Keywords?
Using WordTracker Effectively
What is your Primary Keyword Phrase?
What are your Secondary Keyword Phrases?
Specialized Keyword Phrases Convert Better
Putting it All Together
PART II - Optimizing Your Website
Chapter 4 - Structuring your Web Site Correctly
Structure by Theme and Topic
Create Lots of Pages
Don’t Nest Your Pages
Don’t Bloat Your Pages With Code
Stay Away from Frames and Flash
Pay Attention to Your Dynamic Page URLs
Consider Keywords in Your Domain Name
Chapter 5 - Optimizing Your Web Pages
Keyword Factors Used in the Algorithm
The Importance of the <TITLE>
How and Where to Use Keywords
Chapter 6 – Linking Your Pages Correctly
Structuring Your Internal Links
Best Practices for Internal Linking
Chapter 7 – More Advanced Techniques
Multiple Sites - Is It Worth It?
Domain Pointing and Subdomains
Changing Domain Names
PART III - Exchanging Links Effectively
Chapter 8 – The Importance of Links
Link Factors Used in the Algorithm
Introducing Google Page Rank
So What is Link Quality?
Chapter 9 - All About Google Page Rank
PageRank vs. Search Result Ranking
Toolbar PageRank vs. Actual PageRank
Increasing Google PageRank
The Google PageRank Equation
Chapter 10 - Submitting Your Site to Directories
About the Google Directory
Submitting Your Site to the ODP
Submitting Your Site to the Yahoo Directory
Submitting Your Site to Business.com
Submitting to Second-Tier Search Directories
Other Search Engine Submissions
Chapter 11 – Getting Ready for Linking
Creating “Link to Us” Code
Maintaining a “Related Links” Page
Dealing with Non-Reciprocal Links
Chapter 12 – Which Links to Focus On
Reciprocal Linking Best Practices and Tips
Best Practices and Tips
Link Farms and FFA Sites – Just Say No
Chapter 13 - Managing a Reciprocal Link Campaign
Reciprocal Linking is About Visitors First
Creative Ways to Get More Links
Using OptiLink on Your Competitors
Using Aerlis to Manage your Campaign
Checklist for Setting Up a Link Building Campaign
A Simple Link Exchange Email Template
PART V - Putting It All Together
Chapter 14 - Monitoring and Measuring Success
Monitoring Your Site Traffic
Monitoring Your Ranking
Monitoring Your PageRank
Checking Pages Indexed
Checking Link Count
Measuring Sales Conversion and ROI
Chapter 15 - End-to-End Google SEO Checklist
Appendix A - Website Design Best and Worst Practices
Appendix B - Linking Best and Worst Practices
Appendix C - Best SEO Tools & Resources
Google SEO Glossary
Bonus Report - About Froogle
Bonus Report - About Google AdWords
(Excerpt from my other book "The AdWords Edge" at www.adwordsedge.com)
Ready To Learn More and Improve Your Ranking?
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